100 brands reimagined

Modern Retro: What if today's brands existed in the 1970s?

Modern and emerging brands reimagined as 1970s retail stores that never existed.

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From the collection

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Spotify as a 1970s record store
Record Store

Spotify

Vinyl platters glow under art deco ceilings. A listening bar where every album is on display and nothing needs a password.

Coinbase as a 1970s bureau de change
Bureau de Change

Coinbase

Liquid Death as a 1970s punk shop
Punk Shop

Liquid Death

Duolingo as a 1970s language school
Language School

Duolingo

Discord as a 1970s radio shop
Radio & Communications

Discord

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Frequently Asked Questions

What is Modern Retro?+

Modern Retro is a creative project that uses AI to reimagine today's biggest brands as 1970s retail stores. Each image is a photorealistic storefront that never existed, blending modern brand identities with warm, vintage Kodachrome aesthetics.

How are the images made?+

Every storefront is generated using AI image generation with carefully crafted prompts. Each prompt describes a specific 1970s store type, brand identity, and photographic style to create a unique, photorealistic result shot on simulated 35mm Kodachrome film.